International trade has experienced various significant changes in recent years, influenced by political, technological and global economic factors. One recent development that stands out is the application of blockchain technology in supply chains. This technology enables greater transparency and tracking in international transactions, reducing the risk of fraud and increasing trust between trading partners. Companies are starting to implement smart contracts to speed up transaction settlement while reducing costs. In addition, shifts in trade geography are becoming increasingly apparent. Asia, especially China, India and ASEAN, is becoming a new center for economic growth and trade. With initiatives such as the Belt and Road Initiative, China continues to strengthen its position in global trade, building infrastructure that supports connectivity between countries. ASEAN is also playing an increasingly important role with plans to deepen economic integration through the ASEAN Economic Community (AEC). On the other hand, protectionism has emerged again, especially after the COVID-19 pandemic. Countries began to strengthen policies to protect domestic industries, resulting in increased tariffs and import restrictions. This impacts global supply chains, forcing companies to consider diversifying production sources. In this context, countries such as Vietnam and India are emerging as alternatives for companies wishing to move production from China. Another striking phenomenon is the use of international e-commerce. With the increasing use of the internet and smartphones, platforms such as Alibaba and Amazon offer new opportunities for small businesses to reach global markets. E-commerce is also changing the way consumers shop, fueling the need for better logistics capacity and efficient payment systems. The rise of sustainability is also becoming an important focus in international trade. Consumers and investors are increasingly choosing environmentally friendly and sustainable products. Companies are required to implement responsible business practices, and many are investing in green technology to reduce the environmental impact of their operations. The adoption of more inclusive and fair value-based trade policies is also starting to emerge. Many countries are formulating trade agreements that not only focus on economic growth, but also consider social and environmental issues. This creates opportunities for sustainable investment and strengthens international collaboration in achieving sustainable development goals (SDGs). Amidst all these developments, challenges remain. The integration of technology in commerce also introduces new risks, such as cybersecurity and data protection. Countries need to adapt regulations to address these challenges. In addition, political uncertainty in various parts of the world, including geopolitical conflicts and changes in foreign policy, can still affect the stability of international trade markets. Facing these dynamics, business people need to adapt quickly to take advantage of opportunities and overcome risks in international trade. Better collaboration between government, the private sector and international organizations is crucial in building a more stable and sustainable trade climate. With a thorough understanding of these trends and challenges, businesses can prepare for a competitive future in the global marketplace.