Campaign is any series of actions or events intended to achieve a specific result, like an advertising campaign of television and Internet ads that try to convince kids to buy bubble gum-flavored toothpaste. Political campaigns are more than just presidential races that get the most media attention; there are 435 members of the U.S. House of Representatives (not counting non-voting delegates from Washington, D.C. and the U.S. territories); 100 U.S. Senators; tens of thousands of state legislators, mayors and city councilmembers, elected state judges, auditors, attorneys general, treasurers and secretaries of state, and other local officials who run in elections to serve the public.
To make a successful run for office, every candidate has to build an active supporter base and raise funds. To do this, a strong website and online communication channels are essential, including easy-to-use donation forms on the site. In addition, a professional website should be able to tell your story effectively enough to inspire people to donate money or volunteer their time to your cause.
To optimize your campaign, use data from your audience research to refine your targeting and messaging strategies. This will improve your lead and customer acquisition rates, as well as allow you to make iterative improvements to your campaign over time. To keep track of all the metrics related to your campaign, consider building a KPI dashboard. This is a great way to visualize and share your results with stakeholders and other team members.