In recent years, global trade dynamics have experienced significant changes, influenced by various factors such as technology, geopolitics and the COVID-19 pandemic. This latest trend covers a number of important aspects that need to be paid attention to by business people, governments and economists. First, digitalization has taken center stage. The rise of e-commerce and digital platforms has changed the way consumers interact with products and services. Businesses that adapt quickly to the digital environment, such as by using AI for data analysis or process automation, tend to be more successful. Companies that implement an omnichannel strategy also see an increase in sales because today’s customers want a seamless shopping experience between online and offline. Second, sustainability is now an important factor in global trade. Many consumers are becoming more environmentally conscious and choosing to purchase products from brands that have a low carbon footprint. Therefore, companies that commit to environmentally friendly practices, such as the use of recycled materials or renewable energy, gain a competitive advantage in the market. Initiatives such as waste reduction programs are also attracting the attention of consumers who care about sustainability. Third, geopolitical changes also affect international trade. Tensions between major countries, such as the US and China, have triggered shifts in global supply chains. Many companies are starting to look for alternatives from factories in China to other countries to reduce risks and increase supply chain resilience. It has increased investment in Southeast Asian countries and India, which offer lower production costs and favorable government incentives. Fourth, more efficient packaging and shipping is also key in global trade. Businesses face challenges in dealing with ever-increasing shipping costs. Therefore, innovations in logistics technology, such as the use of drones for deliveries or blockchain-based supply chain management applications, are increasingly popular. This not only reduces costs but also increases transparency and speed of delivery. Fifth, increasing data protection and user privacy is also a central issue. With increasing digitalization, cyber threats are becoming more real. Businesses now have to comply with strict regulations regarding personal data, such as GDPR in Europe. Information security is a priority to build consumer trust and maintain brand reputation. Sixth, the trend of online purchasing continues to increase, driven by convenience and ease of access. Sectors such as food and beverage and consumer goods are seeing a surge in online sales. Companies that develop mobile-friendly applications or responsive sites tend to attract more consumption. Seventh, digital payments and cryptocurrencies are starting to penetrate the mainstream. The flexibility and ease of transactions offered by digital wallets and cryptocurrencies is encouraging businesses to innovate in payment methods. This is not only useful for improving customer experience but also makes international transactions easier. Eighth, cross-border collaboration is increasingly common. Businesses are now more often collaborating with international partners in the form of joint ventures or strategic alliances to optimize market potential. This becomes important to share risks and open access to new technologies or markets.